Digital leadership DADA Goldberg recently expanded its digital leadership with the appointment of Chase Leger as AVP of Digital, signaling a strategic push in digital storytelling, social, and analytics to deepen client outcomes and offer more ROI-driven PR programs.

Media and events The firm specializes in editorially-driven storytelling, high-impact media, tastemaker relations, and press-worthy events, presenting opportunities to upsell integrated campaigns that combine PR with experiential and influencer partnerships for brand launches and product drops.

Growth potential With 51-200 employees and reported revenue between $100M-$250M, there is room to scale services across larger brand engagements, cross-sell digital, content, and advisory offerings, and pursue strategic partnerships with marketing and creative agencies.

Tech-enabled Utilizing a tech stack that includes TikTok, Cloudflare, Open Graph, and analytics-oriented tools suggests a foundation for data-driven storytelling and rapid, scalable campaigns; this enables selling performance-focused PR packages and digital-first services.

Industry positioning Operating in Public Relations and Communications in New York with notable leadership hires and a strong client-focused narrative, DADA Goldberg presents opportunities to offer complementary services such as brand strategy, branded content, and digital engagement to mid-market and upper-mid-market brands seeking integrated communications.