Market Leadership Düring AG is the market leader in Switzerland and Austria for decalcifiers under the durgol® brand, indicating strong brand recognition and a dominant position in the household cleaning segment within these regions. This leadership status presents opportunities for expanding distribution and leveraging brand loyalty in new markets.
Product Diversity With a diverse product portfolio including decalcifiers, moist toilet paper, and fresh air sprays, Düring AG offers multiple entry points for suppliers of complementary household and cleaning products, allowing for strategic partnerships or cross-selling opportunities.
International Presence Düring AG’s products are sold across several countries including Germany, France, and the USA, suggesting a receptive market for innovative cleaning solutions. Exploring local market needs and regulatory requirements can fuel further international expansion efforts.
Technological Utilization Employing advanced CMS platforms and web technologies like TYPO3, Neos CMS, and JSON-LD indicates a focus on digital presence and marketing efficiency. This digital expertise can be valuable for collaboration on e-commerce solutions, digital marketing, or smart product integration.
Growth Potential With a relatively modest revenue range of under 1 million USD and ongoing brand expansion, Düring AG presents opportunities for sales of raw materials, packaging, or technology solutions aimed at scaling production and distribution channels in established and emerging markets.