Wealth Management Growth Target Cypress Bank & Trust's trust and portfolio management services as a cross-sell opportunity to existing high-net-worth clients, highlighting succession planning, estate settlement, and administrative trustee capabilities to broaden AUM.

Corporate Trustee Expansion Leverage recent and historical expansions in Jacksonville and Winter Haven to propose regional corporate trustee and estate services, emphasizing scalable trust administration for business owners and corporate clients in growth markets.

Relationship Manager Growth Capitalize on leadership additions such as Christine Myers to propose enhanced relationship management solutions, including premium client experience programs, dedicated relationship teams, and bespoke financial planning services for affluent individuals and families.

FDIC & Risk Positioning Position complementary insured retail banking solutions to Cypress Bank & Trust clients to diversify risk and deepen deposit capture, while clarifying the distinction between trust services (non-FDIC insured) and core banking deposits.

Regional Market Penetration Target expansion-friendly markets where Cypress operates (Palm Beach, Naples, Vero Beach, Winter Haven, Jacksonville, Winter Park) with aligned marketing and initiative programs for wealth planning, trust services, and private banking to drive market share growth.