CyBIZ Lab - Iowa State University

Market ResearchIowa, United States11-50 Employees

CyBIZ Lab at Iowa State University operates as a collaborative, project-based initiative within the market research space. It enables cross-functional teams of undergraduate and graduate students to tackle real business and organizational challenges, delivering outside perspectives and potential solutions to participating companies and organizations. The program supports a range of clients, including existing businesses, startups, university departments, and non-profit entities, with consulting and startup projects priced by complexity while offering limited grants to non-profits to offset costs. Live cases are integrated into for-credit classroom experiences, and projects commonly address areas such as market analysis, financial analysis, feasibility studies, and supply chain or information systems issues.

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