MSP focused pay-go Cyber Guards positions itself as a master MSSP for MSPs and MSSPs with a pay-as-you-go model, 24/7 support, deployment assistance, and sales enablement. This indicates a sales opportunity to MSPs seeking flexible, scalable security services without traditional enterprise commitments.

Zscaler integration The company is tightly aligned with Zscaler technology and offers tailored MSP-specific programs, suggesting a cross-sell opportunity to MSPs already using Zscaler who need MSP-centric support, pricing, and service orchestration.

SMB SASE enablement Cyber Guards emphasizes helping MSPs sell to SMBs within the SASE/Zero Trust space, addressing gaps in Zscaler's direct MSP approach. This presents a market entry path to MSPs targeting SMB clients looking for scalable SASE solutions.

24/7 technical support Round-the-clock technical enablement and support can be a decisive differentiator for MSPs. Sales opportunities exist to position Cyber Guards as the go-to partner for MSPs needing reliable, continuous security coverage for diverse client bases.

Growth and funnel potential With revenue in the mid small-market range and a clear partner-driven model, there is potential to expand through joint marketing, channel programs, and referrals within the MSP ecosystem, targeting MSPs seeking flexible security acceleration and reduced time-to-market for SASE deployments.