Integrated Marketing CustomXM positions itself as a one-stop shop for cutting-edge marketing solutions, combining digital printing, database technology and internet capabilities. This suggests cross-selling opportunities from traditional printing into data-driven, personalized campaigns and omnichannel experiences.

One-to-One Leadership With strong capabilities in variable data printing and personalized marketing, CustomXM can target mid-market to regional brands seeking personalized outreach. Highlight potential to expand into CRM-driven campaigns, segmented messaging, and measurable ROI tracking.

Mobile Focus The Make It Mobile Now program indicates a strategic emphasis on mobile websites and marketing. Sales opportunities exist in mobile-first campaigns, app/landing page optimization, and mobile analytics services for clients expanding digital touchpoints.

Digital Storefront CustomClick enables customers to order, review proofs, and manage inventory online. This platform can be leveraged to upsell automation, workflow integrations, and API-enabled campaigns for scalable client operations.

Community & Events Active engagement in industry events such as NPSOA and ongoing community programs like Printing for A Purpose signals strong networking potential. Leverage conferences, partnerships, and case studies to shorten deal cycles and validate capabilities with prospects.