Platform Expansion CustomReg has launched FLEX+ as a scalable, configurable registration platform designed to scale with events, offering real time updates and frictionless attendee check-in, which creates upsell opportunities for premium features, integrations, and managed services.

Tech Stack Leverage With a modern tech stack including Google Cloud CDN, analytics, real-time communications, and secure payment processing capabilities, there is potential to position CustomReg as a preferred partner for events seeking reliable, tech-forward experiences and deeper CRM/marketing integrations.

Leadership Moves Recent executive hires and promotions in sales leadership signal a focus on scaling revenue and customer acquisition, presenting an opening for targeted outreach around strategic partnerships, enterprise deals, and channel collaborations.

Mid-Market Target Current size and revenue range place CustomReg in the mid-market to small-enterprise segment, with competitive positioning against larger players; identify opportunities to tailor modular packages, flexible pricing, and accelerated onboarding for event organizers who value customization.

Sustainability & Hardware Eco-friendly smart badge printing and hardware flexibility offer a compelling cross-sell to venues and organizers prioritizing sustainability, enabling bundles that combine registration, access control, and eco-conscious attendee experiences.