Insights

Established HR SaaS CustomInsight serves Fortune 100 environments with scalable 360 and organizational survey solutions, indicating strong enterprise suitability and potential for upsell to large, risk-averse buyers seeking proven software.

Senior Leadership Focus Focal 360 and Focal ORG target leadership development and employee engagement, presenting a clear expansion path into leadership coaching programs, succession planning offerings, and high-level enterprise engagements.

Data-Driven ROI The emphasis on measurable results and comprehensive feedback reports signals opportunity to position ROI-driven pilots for mid-market and enterprise customers seeking concrete performance improvements and turnover reduction.

Tech Stack Fit Utilize existing integrations with AWS, Google Workspace, Zoho and other platforms to propose seamless deployment, data migration, and cross-application analytics, easing procurement and technical risk for potential clients.

Growth Opportunities With revenue in the low-to-mid M range and a consultancy-backed survey infrastructure, there is a pathway to expand services into broader employee experience programs, benchmark studies, and advisory engagements for expanding client footprints.

Similar companies to CustomInsight

CustomInsight Tech Stack

CustomInsight uses 8 technology products and services including Microsoft Advertising, Hotjar, Amazon Web Services, and more. Explore CustomInsight's tech stack below.

CustomInsight's Email Address Formats

CustomInsight uses at least 4 email formats:
CustomInsight Email FormatsExamplePercentage
First@custominsight.comJohn@custominsight.com
44%
Last@custominsight.comDoe@custominsight.com
34%
First.Last@custominsight.comJohn.Doe@custominsight.com
11%
FLast@custominsight.comJDoe@custominsight.com
11%

Frequently Asked Questions

What is CustomInsight's official website and social media links?

Minus sign iconPlus sign icon
CustomInsight's official website is custominsight.com and has social profiles on LinkedIn.

How much revenue does CustomInsight generate?

Minus sign iconPlus sign icon
As of August 2026, CustomInsight's annual revenue is estimated to be $1M - $10M.

What is CustomInsight's SIC code and NAICS code?

Minus sign iconPlus sign icon
CustomInsight's SIC code is 7361 - Employment Agencies and NAICS code is 541612 - Human Resources Consulting Services.

How many employees does CustomInsight have currently?

Minus sign iconPlus sign icon
As of August 2026, CustomInsight has approximately 6 employees across 2 continents, including North America and Europe. Key team members include Northwest Regional Sales Manager: M. B. and Principal: J. G. Explore CustomInsight's employee directory with LeadIQ.

What industry does CustomInsight belong to?

Minus sign iconPlus sign icon
CustomInsight operates in the Human Resources Services industry.

What technology does CustomInsight use?

Minus sign iconPlus sign icon
CustomInsight's tech stack includes Microsoft Advertising, Hotjar, Amazon Web Services, Zoho, Amazon Simple Email Service, Google Workspace, Lightbox and reCAPTCHA.

What is CustomInsight's email format?

Minus sign iconPlus sign icon
CustomInsight's email format typically follows the pattern of First@custominsight.com. Find more CustomInsight email formats with LeadIQ.

When was CustomInsight founded?

Minus sign iconPlus sign icon
CustomInsight was founded in 1998.
CustomInsight logo

CustomInsight

Human Resources ServicesCalifornia, United States2-10 Employees

CustomInsight operates in the Human Resources Services sector, providing software solutions that support organizations in engaging and developing their employees, managers, and leaders. Its 360-degree feedback tool, Focal 360, collects input on a range of leadership and management competencies and delivers comprehensive reports that highlight strengths and development needs for individual participants or groups. The Focal ORG product offers an employee survey platform to gauge engagement, strategic alignment, and manager competency, supplying assessment infrastructure, analytical capabilities, and guidance to help improve performance and reduce turnover.

Based in San Mateo, California, CustomInsight positions itself as a scalable and flexible option within HR analytics and development, with a client base that includes large enterprises seeking measurable outcomes from leadership and employee engagement initiatives. The company emphasizes that its software has been used by many major organizations, underscoring its focus on delivering practical, evidence-based insights to inform people-focused decisions. The description notes that the tools aim to simplify assessment processes and provide actionable results for organizations seeking to enhance workforce performance.

Section iconCompany Overview

SIC Code
7361 - Employment Agencies
NAICS Code
541612 - Human Resources Consulting Services
Founded
1998
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    CustomInsight's revenue is estimated to be in the range of $1M - $10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.