Growth Opportunity Established fragrance manufacturer with a mid-sized team and annual revenue in the 50 to 100 million range presents expansion potential into new market segments or geographic regions. Leverage leadership experience and boutique service model to upsell to large consumer brands while maintaining agility.

Natural Fragrance Lead Strong emphasis on natural and conventional fragrances positions Custom Essence well to capture demand from natural personal care, home cleaning, and multicultural beauty brands seeking compliant, high-quality ingredient solutions. Target EPA/IFRA-conscious customers and brands pursuing cleaner label formulations.

Leadership & Talent Recent executive hires and retirements indicate active leadership development and strategic pivot in sales growth. Potential to engage with Steven as VP of Business Development for enterprise deals and leverage former Symrise networks to win large North American opportunities.

Strategic Location Somerset, NJ location between New York and Philadelphia offers convenient access to major supply chains and clients in the Northeastern U.S. Consider outbound outreach to regional CPGs, private label manufacturers, and large retailers seeking fragrance optimization and regulatory-compliant development.

Digital & Regulatory Edge Existing digital stack and regulatory expertise can be marketed as differentiators for customers needing robust compliance, quality control, and efficient time-to-market. Propose bundled services combining regulatory support, fragrance development, and scalable manufacturing as a value proposition.