Mid Market Opportunity Custom Disability Solutions focuses on group disability risk management with flexible short-term and long-term disability products, making them well positioned to win mid-size employer contracts through brokers who want customizable coverage and reinsurance options.

Partnership Potential As a division of Reliance Standard Life Insurance, there are natural cross-sell and channel opportunities with Reliance Standard’s broker network to expand client reach and package benefits.

Digital Marketing A modern tech stack including Shopify, analytics, and marketing tools indicates strong digital marketing and e-commerce capabilities, enabling data-driven outreach to HR leaders, digital enrollment campaigns, and scalable marketing partnerships.

Competitive Edge A long-standing track record and a focus on flexible plan features position Custom Disability Solutions as a differentiated provider against larger incumbents, with opportunities to upsell reinsurance and tailored disability solutions.

Expansion Growth Headquartered in Maine with a national footprint implied by client mix, there are growth opportunities through regional broker partnerships, targeted outreach to employers in New England and beyond, and scalable services to support growing client portfolios.