Luxury hospitality focus Target upscale hotels, restaurants, bars, lounges and premium office spaces in New York and beyond, leveraging Custom by W’s specialization in high quality, customized reupholstering, drapery, furniture and wall coverings to win RFPs and refresh interior concepts.

Brand prestige leverage Position the company as a craft-focused partner trusted by leading brands and architects, using case references from W Hotel, Nobu, BR Guests’ Restaurants and Equinox to secure new projects with design-forward operators seeking meticulous finish and responsive service.

Boutique scale advantage Emphasize agility and personalized service for mid- to large-scale projects that require high customization, quick turnarounds, and tight coordination with designers, facilities teams and general contractors where larger suppliers may lack flexibility.

Cross-sell opportunities Cross-sell complementary capabilities such as custom-built furniture, fabrications, and wall coverings to existing hospitality and commercial clients, expanding engagement beyond reupholstery and drapery to full interior upgrade packages.

Tech-enabled workflow Highlight efficient project management and design collaboration through existing tech stack (Microsoft 365, font and web tools) to support streamlined proposals, documentation, and on-site execution, offering scalable processes to win larger, multi-site programs.