Expansion & Growth Custer, Inc. has pursued multiple acquisitions and partnerships, including Century Flooring (2023) and Productive Business Interiors (2019), signaling a pattern of growth through strategic integrations. This presents cross-sell opportunities for comprehensive workplace interiors, including flooring, furniture, and integrated technology.

Integrated Solutions The company offers full-service solutions spanning design, interior construction, integrated technology, and furniture. For sales, position bundled offerings that combine space planning, construction, tech deployment, and furnishings to streamline client procurement and enhance project margins.

Sustainability & Circularity Recent event coverage highlights color, comfort, and circularity at NeoCon + Design Days 2025, signaling an emphasis on sustainable and circular design. Leverage this by proposing eco-friendly materials, lifecycle services, and furniture take-back programs to attract sustainability-minded clients.

Mid-market Focus With 51-200 employees and a revenue range of 50M-100M, Custer targets mid-sized commercial interiors projects. Target similar-sized organizations in need of turnkey spaces, offering scalable solutions and predictable timelines to win mid-market contracts.

Tech & Experience The tech stack includes design and marketing tooling (Adobe, Creative Suite, ActiveCampaign) and web infrastructure (Nginx, Cloudflare). Propose data-driven design optimization, digital collaboration platforms, and performance marketing partnerships to drive faster closes and richer client experiences.