Strategic partnerships Curve is actively expanding collaborations through Curveevents with other theatres and production companies, signaling opportunities to propose co-produced shows, touring partnerships, or shared marketing initiatives to reach wider audiences.

Audience access The emphasis on inclusive and accessible performances (British Sign Language, Relaxed, Dementia Friendly) creates a sales angle for accessibility-focused sponsorships, fundraising programs, and corporate hospitality packages targeting inclusive events.

Live production footprint The unique backstage viewing experience and in-house production capabilities open doors for experiential tours, behind-the-scenes experiences, and premium add-ons sold to visitors, schools, and corporate groups.

Regional cultural hub Located in Leicester’s Cultural Quarter with a state-of-the-art design, Curve can position as a flagship regional venue for launches, premieres, and national tours seeking non-London venues with high visibility.

Financial lever With revenue under a million and a recent award-winning profile, there is opportunity to offer sponsorship, naming rights, and targeted advertising packages to brands seeking regional cultural association and community impact.