Growth in Market Reach Curtis Restaurant Equipment operates multiple locations across Oregon and has expanded into Boise, Idaho, indicating active growth and regional market penetration. This expansion presents opportunities to offer complementary products and services tailored to new markets.

Reputation and Recognition Receiving the 2020 Management Excellence Award highlights their commitment to operational excellence and industry credibility, making them more receptive to innovative or high-end product offerings that support their reputation.

Strong Industry Presence With over 50 years of experience in the foodservice industry and a dedicated focus on design, installation, and equipment supply, Curtis is well-positioned to invest in advanced technology solutions and equipment upgrades for their clients.

Employee Ownership Model As an employee-owned company, Curtis values long-term relationships and customer satisfaction, creating an opportunity to promote value-driven, durable, and sustainable restaurant equipment options to align with their company ethos.

Industry Collaboration Frequent leadership promotions and staff hires suggest active engagement and focus on growth, allowing for upselling higher-margin premium equipment and comprehensive service packages to enhance client projects.