Insights

Brand Sponsorship Curated's expert-driven shopping model creates high-intent buying signals that brands can capitalize on. Propose sales plays around sponsored expert profiles, branded product roundups, and affiliate revenue streams where outdoor brands fund or co-create recommendations to drive conversions on Curated.

Vertical Expansion With a primary focus on outdoor sports and plans for new verticals, Curated offers an opening to partner with manufacturers and retailers in adjacent categories to accelerate onboarding of experts and expand curated content and services across more product lines.

Data Personalization The use of DBT, Apache Beam and Python positions Curated to deliver advanced analytics and personalized shopping experiences. A potential opportunity is a data collaboration or white-label recommendation engine for brands, enabling richer product discovery on Curated and as an external API for partner sites.

Expert Workforce Curated's knowledge-based work model connects passionate experts with shoppers. Sales opportunities exist to monetize the expert network by offering managed, on-demand shopper assistance or licensing Curated's model to retailers and marketplaces seeking scalable expert guidance.

Growth Readiness Backed by top-tier investors and a mid-market revenue base, Curated is well-positioned for enterprise partnerships with outdoor brands, sponsorship deals, and co-development efforts to jointly grow personalized shopping experiences, with API-ready integrations and strong security posture (e.g., reCAPTCHA).

Curated Tech Stack

Curated uses 8 technology products and services including Facebook Ads, Visual Website Optimizer, Rippling, and more. Explore Curated's tech stack below.

  • Facebook Ads
    Advertising
  • Visual Website Optimizer
    Analytics
  • Rippling
    Applicant Tracking Systems
  • DBT
    Continuous Integration
  • Jupyter
    File Sharing
  • Microsoft Office
    Office Suites
  • GraphQL
    Programming Languages
  • Akamai Bot Manager
    Security

Curated's Email Address Formats

Curated uses at least 1 format(s):
Curated Email FormatsExamplePercentage
First.Last@curated.comJohn.Doe@curated.com
87%
FLast@curated.comJDoe@curated.com
9%
First@curated.comJohn@curated.com
2%
Last@curated.comDoe@curated.com
2%

Frequently Asked Questions

What is Curated's official website and social media links?

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Curated's official website is curated.com and has social profiles on LinkedInCrunchbase.

What is Curated's SIC code NAICS code?

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Curated's SIC code is 7389 - Business Services, Not Elsewhere Classified NAICS code is 425 - Wholesale Electronic Markets and Agents and Brokers.

How many employees does Curated have currently?

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As of July 2026, Curated has approximately 231 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: E. S.Head Of Engineering & Gm @curated China: S. M.Head Of Supply Chain & Marketplace: C. C.. Explore Curated's employee directory with LeadIQ.

What industry does Curated belong to?

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Curated operates in the Internet Marketplace Platforms industry.

What technology does Curated use?

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Curated's tech stack includes Facebook AdsVisual Website OptimizerRipplingDBTJupyterMicrosoft OfficeGraphQLAkamai Bot Manager.

What is Curated's email format?

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Curated's email format typically follows the pattern of First.Last@curated.com. Find more Curated email formats with LeadIQ.

How much funding has Curated raised to date?

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As of July 2026, Curated has raised $142M in funding. The last funding round occurred on Nov 05, 2021 for $75M.
Curated logo

Curated

Internet Marketplace PlatformsCalifornia, United States201-500 Employees

Curated operates an online marketplace that connects shoppers with a community of product experts, providing personalized, one-on-one advice to help people choose items that fit their needs. Founded in 2017 and based in San Francisco, the company seeks to make online shopping more personal through collaborative guidance from specialists. The model also enables experts to earn income related to the activities and products they are passionate about, from anywhere.

Today, Curated specializes in outdoor sporting goods, including skiing, snowboarding, golf, camping, cycling, and fishing equipment, with plans to add additional verticals. It sits within the internet marketplace platforms space, functioning as a matchmaker between buyers and knowledgeable advisers rather than a traditional catalog. The emphasis is on informed purchasing through expert guidance rather than generic listings.

Section iconCompany Overview

SIC Code
7389 - Business Services, Not Elsewhere Classified
NAICS Code
425 - Wholesale Electronic Markets and Agents and Brokers
Employees
201-500

Section iconFunding & Financials

  • $142M

    Curated has raised a total of $142M of funding over 4 rounds. Their latest funding round was raised on Nov 05, 2021 in the amount of $75Mas a series_c.

  • $50M$100M

    Curated's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $142M

    Curated has raised a total of $142M of funding over 4 rounds. Their latest funding round was raised on Nov 05, 2021 in the amount of $75Mas a series_c.

  • $50M$100M

    Curated's revenue is estimated to be in the range of $50M$100M

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