Insights

Catering Niche Position CUP as a premium espresso caterer for weddings and events in Charleston, highlighting in-house roasting for consistency and quality to command higher service fees and premium packaging.

Event Expansion Leverage growth in the weddings and conferences sector by offering scalable beverage packages, on-site barista stations, and menu customization to capture larger event volumes and repeat bookings.

Quality & Tech Promote end-to-end quality control from roasting to service, and showcase digital-friendly ordering (Weebly site, online menus) to streamline group invoicing, lead capture, and corporate event procurement.

Brand Partnerships Explore partnerships with venues, wedding planners, and corporate events teams in Charleston to become the preferred espresso supplier, expanding referrals and bundled service offerings.

Sustainability & Craft Highlight in-house roasting and evolving creative menu as differentiators for sustainability-minded clients seeking premium, craft coffee experiences at events, potentially enabling premium pricing.

CUP Tech Stack

CUP uses 8 technology products and services including Snowplow, Weebly, Babel, and more. Explore CUP's tech stack below.

  • Analytics
  • Content Management System
  • Babel
    Development
  • Mustache
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Video.js
    Javascript Libraries
  • reCAPTCHA
    Security
  • Ipage
    Web Hosting

Media & News

CUP's Email Address Formats

CUP uses at least 1 format(s):
CUP Email FormatsExamplePercentage
First.Last@cuponwheels.comJohn.Doe@cuponwheels.com
86%
FLast@cuponwheels.comJDoe@cuponwheels.com
14%

Frequently Asked Questions

What is CUP's stock symbol?

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CUP is a publicly traded company; the company's stock symbol is CUPR.

What is CUP's official website and social media links?

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CUP's official website is cuponwheels.com and has social profiles on LinkedIn.

How much revenue does CUP generate?

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As of July 2026, CUP's annual revenue is estimated to be $500M - $1B.

What is CUP's NAICS code?

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CUP's NAICS code is 722 - Food Services and Drinking Places.

How many employees does CUP have currently?

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As of July 2026, CUP has approximately 131 employees across 5 continents, including AsiaEuropeNorth America. Key team members include Owner: B. J.Property Manager: M. P.Manager: 金.. Explore CUP's employee directory with LeadIQ.

What industry does CUP belong to?

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CUP operates in the Food and Beverage Services industry.

What technology does CUP use?

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CUP's tech stack includes SnowplowWeeblyBabelMustachejQueryVideo.jsreCAPTCHAIpage.

What is CUP's email format?

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CUP's email format typically follows the pattern of First.Last@cuponwheels.com. Find more CUP email formats with LeadIQ.

When was CUP founded?

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CUP was founded in 2011.
CUP logo

CUP

Food and Beverage Services51-200 Employees

CUP is a Charleston, South Carolina–based food and beverage service provider that specializes in espresso catering for weddings, conferences, and events. The company emphasizes quality by roasting its own beans to maintain consistency across its offerings, and it maintains a developing menu for coffee service that can be viewed online. Its focus is on delivering high-quality coffee experiences for events, with a model aligned to the on-site coffee service needs of organizers and attendees.

Operating within the food and beverage services sector, CUP positions itself as a specialized espresso caterer targeting event organizers and venues that require mobile, high-quality coffee service. The description indicates that the business supports events by providing customized coffee experiences, highlighting a hands-on approach to coffee preparation and menu expansion as a core part of its value proposition. The company’s location in Charleston situates it within a regional market for event services and hospitality in the southern United States.

Section iconCompany Overview

Stock Symbol
CUPR
NAICS Code
722 - Food Services and Drinking Places
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $500M - $1B

    CUP's revenue is estimated to be in the range of $500M - $1B

Section iconFunding & Financials

  • $500M - $1B

    CUP's revenue is estimated to be in the range of $500M - $1B

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