European sovereignty Cubbit provides 100% European technology with data localisation and sovereign disaster recovery options, offering a compelling pitch to European enterprises and public sector organizations seeking compliant, borderless data control.

Federated partners Strategic partnerships with Commvault, Worldstream, GARR, Swissinfocloud, and others create a robust ecosystem for co-selling and integrated solutions, presenting cross-sell opportunities to existing partner networks and customers.

Hybrid cloud value The geo-distributed, encrypted, and fragmented storage model enables on-premise, bare-metal, or fully managed European S3 storage, appealing to mid-market and enterprise customers aiming for cost savings and vendor consolidation.

Public sector traction Active collaboration with GARR and participation in European Data Summit positions Cubbit to target universities, research institutions, and public sector buyers seeking sovereign storage and data governance.

Growth indicators With multiple announcements in 2026 and a growing international partner network, there are clear opportunities to engage regional enterprise buyers, MSPs, and system integrators looking to augment or replace hyperscalers with sovereign storage.