CU Market Research
Market ResearchTennessee, United States2-10 Employees
CU Market Research is an independent market research firm serving credit unions across the United States. Established in 2001 by David G. Wilson in Chattanooga, Tennessee, the company focuses on delivering actionable insights through surveys and focus groups to support credit unions in growing membership, increasing member use of services, and enhancing member satisfaction and loyalty. Its work helps clients develop and refine marketing plans and supports strategic and tactical planning with cost-effective market research. The firm emphasizes ongoing client relationships as a core aspect of its approach, positioning itself within the credit union industry as a specialized resource for market intelligence and member-centric decision making.