Sustainability Growth CSU positions itself as a leader in sustainability and innovation in cleaning, with certifications like CO2-Prestatieladder and Keurmerk Schoon, plus a track record of driving environmental impact for clients. Use this to cross-sell green cleaning contracts to facilities aiming to meet ESG goals.

National Reach Operating from 10 locations with 16,000 staff and serving multiple sectors (healthcare, education, offices) provides CSU with capacity to handle large, multi-site contracts and standardized service levels. Target enterprise-level facilities with nationwide footprint needs.

People-First Brand A family-owned culture with strong people focus, diversity and inclusion, and recognition as a Top Employer for 13 years. This can appeal to corporate buyers prioritizing workforce wellbeing, compliance, and vendor stability in outsourcing decisions.

Recognition & Stability Awards such as the Koning Willem I Prize and MT500 leadership ranking bolster credibility with procurement teams seeking proven, reliable partners. Leverage these credentials in RFPs to differentiate CSU from competitors.

Digital & Tech Enablement Tech stack includes Microsoft 365, Python, GitHub Copilot, and data-driven tools like LinkedIn Insight Tag. Position CSU as a modern, tech-enabled partner capable of SLA optimization, predictive maintenance, and transparent reporting for complex facilities.