Acquisition Momentum CSM Sport & Entertainment is now part of Wasserman, signaling a broader integrated agency platform and potential cross-sell opportunities across Wasserman’s network for expanded sponsorship, rights management, and experiential marketing services.

Diversity & Inclusion With a Global Director of Diversity, Equity & Inclusion appointed, there is a clear focus on DEI storytelling and authentically inclusive campaigns, presenting sales openings for brands seeking purpose-led partnerships and diverse talent integrations.

Global Live Experiences CSM specializes in creating extraordinary live experiences and leverages strong industry partnerships, offering opportunities to pitch end-to-end event activations, hospitality, and talent-led experiences for brands and rights holders.

Digital and Tech Stack Use of platforms like AppNexus, TikTok, Microsoft Azure, and Cinema 4D indicates capacity for data-driven programmatic advertising, social video campaigns, and advanced production, enabling cross-channel sponsorship activation and immersive experiences.

Strategic Hiring Recent hires in sales leadership and rights-focused roles suggest a push to scale business development, making now favorable for outreach to brands and agencies seeking experienced sponsorship teams and expanded rights portfolio access.