Cruelty Free International

Non-profit OrganizationsEngland, United Kingdom11-50 Employees

Cruelty Free International is a nonprofit organization focused on ending animal testing globally. It collaborates with politicians, businesses, and regulators to drive progress for animals and to shed light on the conditions in laboratories. Its Sustainable Business Program administers the Cruelty Free International Approval Programme, a rigorous, independent certification that has earned the stamp from hundreds of startups and multinational brands. 

Based in London, England, the organization operates as a small-to-mid-sized nonprofit with a worldwide reach. Its customer base comprises brands seeking credible cruelty-free verification and consumers seeking trustworthy assurance about products, complemented by advocacy campaigns. In December 2025 it announced the Replace Act, a legislative initiative aligned with its objective to phase out animal testing.

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