Brand & Network Leverage long-standing presence in upper Midwest and YBAA affiliation to position as trusted broker for both new and brokerage boats, opening doors with regional sailors and clubs for cross-selling service packages and referrals.

Multi‑brand Catalog Promote access to Hunter, Beneteau, Tartan, Passport Yachts, and brokerage inventory to target buyers across price bands, enabling upsell to higher-margin new boats or bundled service agreements.

Service Upsell Highlight after-sales capabilities for Raymarine, Walker Bay Inflatables, and Tohatsu Outboards to capture maintenance, parts, and upgrade cycles from existing owners and potential buyers seeking reliable support.

Growth Target With revenue in the mid-market range and a lean team, pursue regional expansion opportunities, strategic partnerships, and targeted marketing to scale showroom visits and brokerage deals without overextending operations.

Used-Boat Opportunity Capitalize on the brokerage-heavy catalog by emphasizing certified pre-owned options and trade-ins to drive quicker sales cycles and attract buyers evaluating value-driven purchases.