CrossInstall Email Format

Advertising ServicesCalifornia, United States0-1 Employees

CrossInstall is an advertising services company based in San Francisco that specializes in programmatic, interactive mobile advertising, with a focus on playable formats. The company has developed and deployed playable ad units and has launched Instant Playables on the Google Play platform, reflecting its emphasis on native mobile experiences. It has also offered Creatives as a Service to produce playable ads across major networks. The organization operates with a small team prioritizing its specialized offerings.

CrossInstall targets advertisers and networks seeking performance-driven mobile campaigns, and it has partnered with networks such as Facebook and Google to deliver playable ad experiences. A notable development in its history is that Twitter acquired CrossInstall in 2020, and by December 2021 the MoPub Acquire, formerly CrossInstall, had been sunsetted amid MoPub’s pending acquisition by AppLovin.

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