CrossFit, LLC Email Format
Wellness and Fitness ServicesColorado, United States1001-5000 Employees
CrossFit, LLC operates as a global wellness and fitness platform aimed at improving health, happiness, and performance. Born from a garage gym in Santa Cruz, California, it has grown into a worldwide brand with thousands of affiliated gyms and trainers across many countries. Its workouts center on functional movements performed at high intensity, drawing from gymnastics, weightlifting, running, and rowing. The program emphasizes inclusivity and community, seeking to develop broad, general fitness rather than specialization. Based in Boulder, Colorado, CrossFit serves individuals seeking broad fitness and the trainers who support local communities through education and certification programs. The company operates in the wellness and fitness services sector with a global network of more than 14,000 affiliated gyms and about 130,000 active trainers across 158 countries, and in May 2026 Bruce Edwards was named CEO.