Custom automation Established for over three decades with a strong emphasis on tailored automation solutions, Criterion Automation represents a reliable partner for OEMs and manufacturers seeking customized production, gauging, and automation systems.

In house capabilities Full in-house engineering across mechanical, electrical, civil, and software disciplines enables end-to-end system delivery, shortens project timelines, and reduces dependence on external vendors—a selling point for customers with complex integration needs.

Mid market focus Company size (11-50 employees) and revenue range position Criterion as a strong fit for mid-market manufacturers looking for scalable automation solutions and attentive, hands-on customer service.

Service commitment Emphasis on quality and exemplary customer service before, during, and after installation signals potential for after-sales support packages, retrofit opportunities, and ongoing optimization engagements with existing systems.

Growth signals Sustained longevity in the automation space combined with a clear project-based focus suggests opportunities to expand key accounts in industries pursuing digitalization, process automation, and Industry 4.0 initiatives.