Occupier-first advantage Cresa positions itself as the world’s largest occupier-focused CRE advisory with integrated real estate solutions. For sales, target institutional and mid-market occupiers seeking streamlined, vendor-agnostic advisory, portfolio optimization, and consolidated transaction management to differentiate from traditional brokerage firms.

Expansion signals Recent awards and strategic partnerships, including the 2026 Brokerage Firm of the Year recognition and a Knight Frank alliance, indicate momentum and credibility in growth across North America. Use these signals to approach potential clients by highlighting stability, global reach, and cross-border capabilities.

High impact services Offering a broad suite from Location Strategy and Economic Incentives to Global Portfolio Solutions and Workplace Intelligence suggests opportunities to upsell: procurement optimization, incentive negotiation, facilities management, and global occupancy strategies for large clients with multi-market footprints.

Technology enablement Deployment of Salesforce, Power BI, Pardot and other digital tools points to data-driven advisory and scalable client service. Present value through enhanced analytics, dashboards, and integrated deal management to improve decision speed and outcomes for occupier clients.

Employer excellence Multiple Best Places to Work recognitions imply strong culture and employee engagement, which can translate into higher client service quality and retention. Leverage this reputation in conversations with prospective clients prioritizing vendor reliability and talented advisory teams.