Growth through acquisition Creed Foodservice is set to join Kitwave Wholesale Group, signaling potential cross-sell opportunities, integration synergies, and expanded distribution channels to accelerate revenue growth.

Awarded employer As a Living Wage accredited employer and multiple industry award winner, Creed demonstrates strong employee engagement and stable operations—a favorable partner profile for scalable B2B growth and reliable service to customers.

Diverse product range With capabilities across frozen, chilled, ambient, fresh produce, high-welfare meat, and non-food essentials, there are ample upsell opportunities to existing customers seeking one-stop procurement for multi-temperature requirements.

National depot footprint Strategically located depots nationwide enable rapid delivery and regional coverage, enabling targeted sales pitches to national groups and local operators seeking dependable supply solutions.

Innovation in range Recent launches such as the Christmas 2026 range inspired by Newstalgia indicate a focus on experience-led offerings and trend-driven products, presenting opportunities for seasonal campaigns and exclusive SKUs for customers.