SAP expertise Crawford Consulting specializes in optimizing SAP technology, presenting a clear entry point for upsell or cross-sell of advanced SAP services to clients seeking better performance, reliability, and value from their SAP environments.

SMB focus With a small to mid-size employee base (11-50) and revenue in the $25M-$50M range, there is a strong opportunity to position scalable managed IT services and SAP support packages tailored to mid-market organizations seeking cost-effective, high-touch engagements.

Managed services The portfolio of managed IT services suggests opportunities to expand recurring revenue through extended SLAs, proactive monitoring, security hardening, and SAP application management for ongoing optimization and risk mitigation.

Technical stack Utilize Crawford’s demonstrated SAP focus and technical capabilities to frame offerings around SAP ecosystem modernization, integration, data migration, and SAP security enhancements to address clients’ modernization roadmaps.

Growth signals Despite being smaller in size, the firm benchmarks against large consulting players in terms of service scope, allowing sales conversations to emphasize niche SAP excellence, targeted industry solutions, and flexible engagement models to win mid-market opportunities.