Global Tour Growth Crankworx runs the world’s largest gravity mountain bike festival with a multi-stop World Tour across New Zealand and Canada, presenting a scalable sponsorship and media rights opportunity to brands targeting action sports, outdoors, and youth demographics.

Sponsorship & Tourism The festival is a sponsorship-based tourism product tightly partnered with the mountain bike industry and media, suggesting strong upsell potential for sponsor tiers, activations, digital rights, and regional hospitality packages in each tour stop.

Digital & Social Reach Content is distributed across YouTube, Instagram, Facebook, TikTok and more, indicating opportunities for brand-friendly content collaborations, influencer programs, and targeted digital advertising aligned with rider communities and fans.

Growth Initiatives Upcoming launch of a global Enduro race series signals potential new sponsorship streams, event licensing, and merchandise opportunities, enabling cross-sell with existing partners and extensions into new markets.

Community & Diversity Partnership with Grow Cycling Foundation demonstrates a commitment to inclusion, opening avenues for CSR-aligned sponsorships, educational programs, and community outreach packages that resonate with purpose-driven brands.