Political to Public CRAFT has a strong pedigree in political messaging and influence campaigns, suggesting potential sales opportunities in government affairs, public policy advocacy, and issue-based campaigns for clients needing strategic communications that navigate regulatory or legislative environments.

Digital Advertising With a tech stack centered on Google Ads, LinkedIn Insight Tag, Sprout Social, and Google Cloud, there is a clear opportunity to upsell integrated digital marketing services, analytics, and social listening for mid-market brands seeking data-driven campaigns.

Creative & Data Combining Adobe Creative Cloud, Drupal, Power BI, and a creative DNA, CRAFT can offer enhanced creative production coupled with data visualization and content management, appealing to clients needing scalable digital experiences and measurable outputs.

PAC & Advocacy Historical experience launching CRAFT PACs and recent NRF advocacy partnerships indicate potential for expanding services to political action committees, associations, and issue-based coalitions that require integrated strategy, creative, and media buying.

Mid-market Focus With 11-50 employees and revenue in the mid-range range, CRAFT sits well to target mid-market brands and associations seeking nimble, multi-disciplinary agencies, presenting a pathway for services expansion into integrated campaigns and ongoing retainer work.