Sustainability expansion Leverage Crown’s focus on reducing energy and water use, waste valorization, and sustainable product commercialization to cross-sell efficiency-improving retrofits and process optimization for current customers pursuing green mandates.

GIC as value lever Promote engagements around the Global Innovation Center and Liquids Pilot Plant to de-risk new product introductions for potential clients in oilseed derivatives, biofuels, HVO pretreatment, and specialty liquids.

Pilot-to-scale advantage Position Crown’s piloting capabilities as a bridge from benchtop testing to full-scale production, offering pilots for new oils, oleochemicals, and plant-based proteins to shorten time-to-market and reduce capital risk.

Integrated tech stack Highlight Crown’s end-to-end engineering and digital tooling (SAP, analytics, cloud infrastructure) to target customers seeking seamless data-driven project delivery, supply chain resilience, and post-install support.

Global HQ value Emphasize Crown’s global leadership and centralized innovation hub in Blaine as a selling point for multinational customers needing consistent technology, training, and aftersales support across sites.