Rebrand Opportunity The company has rebranded from CPA Recruitment Limited to The People Co, suggesting a possible refresh in branding, messaging, and client outreach. Potential upsell or cross-sell opportunities exist by offering modernized marketing, recruitment tech enhancements, or branding consultancy aligned with their new identity.

Growth Potential With a revenue range of 1M-10M and 11-50 employees in the food and beverage manufacturing sector, there is room to scale. Target expansion services such as staffing optimization, ERP/HR tech integration, or payroll solutions to support scaling operations.

Tech Stack Insight The firm relies on web technologies (HTML5, jQuery, Preact) and Cloudflare for security and performance. Sales opportunities exist for modernizing their digital stack, analytics adoption, marketing automation, and website performance improvements.

Industry Alignment Operating in food and beverage manufacturing, the company may benefit from supplier diversity programs, compliance software, quality assurance tools, and industry-specific recruitment or staffing solutions tailored to manufacturing roles.

Market Positioning Compared to peers, The People Co appears smaller in headcount but active in a competitive space with similar firms. This presents a chance to offer scalable solutions, flexible pricing, and value-focused services that help them compete with mid-sized recruiters.