SMB Growth Tools A tiny team (2-10 employees) points to a need for simple, affordable CRM and marketing automation that integrates with their cart system and Microsoft 365 to scale sales without headcount growth.

Online Sales Optimization Existing online cart capability suggests opportunities to optimize checkout, implement tiered pricing or PO-based purchasing, and integrate with procurement workflows to serve business buyers more efficiently.

Security & Trust With reCAPTCHA in place, highlight and expand on secure checkout, PCI compliance, and privacy practices to reduce cart abandonment and build confidence with small business buyers.

Tech Modernization Current stack includes CentOS, jQuery, and older frontend tooling; there's an opportunity to modernize hosting and frontend to improve performance, reliability, and ease of integration with Microsoft 365 and other enterprise tools.

Partnership Opportunities Leverage alignment with SMB sales tech ecosystems by pursuing integrations or channel partnerships with popular CRM/automation platforms to attract business buyers and compete with mid-market players.