Insights

Market Leadership Coverstar is recognized as a leading brand in the automatic pool cover industry with a focus on innovation and reliability, positioning them as a preferred partner for premium pool safety solutions and premium customer segments seeking top-tier quality.

Industry Acquisition Recent acquisition by Latham Group for $64.5 million indicates a strategic growth move, presenting opportunities to leverage Latham’s extensive distribution network and enhance sales outreach within the pool manufacturing and retail channels.

Product Innovation With a continuous focus on product innovation and exclusive features, there is potential to upsell advanced, reliable pool cover options to customers valuing durability and safety, especially in high-end residential and commercial markets.

Market Expansion Coverstar’s global partnerships and recent acquisition suggest scope for expanding into new geographic markets and customer segments, which could be opportunities for targeted outreach to international distributors and large-scale installers.

Financial Potential With revenue estimates between $50 million and $100 million, Coverstar presents significant sales potential for complementary products, accessories, or integrated pool safety solutions to their existing customer base and new prospects aligned with their quality standards.

Similar companies to Coverstar | Automatic Pool Covers

Coverstar | Automatic Pool Covers Tech Stack

Coverstar | Automatic Pool Covers uses 8 technology products and services including Google Ads, jQuery CDN, Twemoji, and more. Explore Coverstar | Automatic Pool Covers's tech stack below.

Google Ads
Advertising
jQuery CDN
Content Delivery Network
Twemoji
Font Scripts
imagesLoaded
Javascript Libraries
WP Engine
Platform As A Service
Quantcast
System Analytics & Monitoring
HTTP/3
Web & Portal Technology
Twitter
Widgets

Media & News

Latham, The Pool Company acquired Coverstar Central for $64.5M on Aug 6th '24.
"Fiberglass swimming pool maker Latham Group Inc. has purchased Coverstar Central, a multistate dealer of the Latham-headquartered manufacturer's automatic safety covers, for $64.5 million, the company said Tuesday.
Aug 09, 2024 | www.ceg.org

Coverstar | Automatic Pool Covers's Email Address Formats

Coverstar | Automatic Pool Covers uses at least 2 format(s):

Coverstar \| Automatic Pool Covers Email Formats	Example	Percentage
First@coverstarcentral.com	John@coverstarcentral.com	100%
FLast@coverstar.com	JDoe@coverstar.com	69%
First@coverstar.com	John@coverstar.com	21%
Last@coverstar.com	Doe@coverstar.com	7%
First.Last@coverstar.com	John.Doe@coverstar.com	3%

Frequently Asked Questions

Where is Coverstar | Automatic Pool Covers's headquarters located?

Coverstar | Automatic Pool Covers's main headquarters is located at 9211 Castlegate Drive Indianapolis, Indiana 46256 United States. The company has employees across 1 continents, including North America.

What is Coverstar | Automatic Pool Covers's official website and social media links?

Coverstar | Automatic Pool Covers's official website is coverstar.com and has social profiles on LinkedIn.

What is Coverstar | Automatic Pool Covers's NAICS code?

Coverstar | Automatic Pool Covers's NAICS code is 45321 - Office Supplies and Stationery Stores.

How many employees does Coverstar | Automatic Pool Covers have currently?

As of April 2026, Coverstar | Automatic Pool Covers has approximately 29 employees across 1 continents, including North America. Key team members include Director Of Field Operations: R. V.Regional Sales Manager: B. S.Manager Warehouse: D. G.. Explore Coverstar | Automatic Pool Covers's employee directory with LeadIQ.

What industry does Coverstar | Automatic Pool Covers belong to?

Coverstar | Automatic Pool Covers operates in the Retail Office Equipment industry.

What technology does Coverstar | Automatic Pool Covers use?

Coverstar | Automatic Pool Covers's tech stack includes Google AdsjQuery CDNTwemojiimagesLoadedWP EngineQuantcastHTTP/3Twitter.

What is Coverstar | Automatic Pool Covers's email format?

Coverstar | Automatic Pool Covers's email format typically follows the pattern of First@coverstarcentral.com. Find more Coverstar | Automatic Pool Covers email formats with LeadIQ.

When was Coverstar | Automatic Pool Covers founded?

Coverstar | Automatic Pool Covers was founded in 1990.

Coverstar | Automatic Pool Covers

Q: What technology does Coverstar | Automatic Pool Covers use?

Coverstar | Automatic Pool Covers's tech stack includes jQuery Migrate, Cloudflare, Facebook Pixel, Microsoft 365, Priority Hints.

Q: What is Coverstar | Automatic Pool Covers's NAICS code?

Coverstar | Automatic Pool Covers's NAICS code is 45321 (Office Supplies and Stationery Stores).

Retail Office EquipmentIndiana, United States11-50 Employees

Coverstar, headquartered in Lindon, Utah is the leader in the automatic pool cover industry. Coverstar was founded by Lanny Smith in 1990. Through a constant stream of product innovation and by partnering with the best installation and service companies around the world, Coverstar quickly grew to become the premier automatic swimming pool cover company in the industry. In 2006 Coverstar became a subsidiary of Latham Pool Products, the leader in the packaged pools business.

From its humble beginnings, Coverstar’s mission has remained unchanged:

To create and deliver the most innovative and reliable pool cover products and services available.

Coverstar continues to drive innovation and reliability into everything it does, from its exclusive product features to its leading edge, award-winning manufacturing facilities.

Company Overview

Headquarters: 9211 Castlegate Drive Indianapolis, Indiana 46256 United States
Website: coverstar.com
NAICS Code: 45321 - Office Supplies and Stationery Stores
Founded: 1990
Employees: 11-50