ELL market focus Target districts and publishers serving English learners as Course Crafters has deep specialization in the ELL market and is expanding into professional development and family engagement programs, presenting cross-sell opportunities for ELL curricula, PD services, and family outreach solutions.

Professional development Opportunity to upsell a comprehensive ELL professional development program for middle and high school content teachers, leveraging existing expertise to drive implementation of ELL strategies and improve student outcomes.

Family engagement expansion Leverage current work in school, EL families, and community partnerships to offer integrated family engagement tools and training, appealing to districts prioritizing parental involvement and academic achievement for English learners.

Content integration Cross-sell potential for ELL ancillary content across reading, language arts, science, social studies, and math, including two recent supplementary programs, to broaden district adoption and provide a cohesive ELL solution suite.

Low-touch digital offerings With a small team and online presence, propose scalable, digital-first ELL resources, assessments, and consulting services that can be delivered cost-effectively to districts of varying sizes, aligning with the company’s <$1M revenue profile.