Established Expertise Country Walkers has a long-standing presence in the active travel industry since 1979, demonstrating deep expertise and a trusted reputation that can appeal to affluent travelers seeking premium guided and self-guided walking tours.

Global Tour Portfolio With over 60 handcrafted itineraries across six continents, the company offers diverse travel options that can be tailored to different customer preferences, presenting opportunities to cross-sell specialized or bundled travel experiences.

Recent Market Expansion The launch of new tours for 2023 indicates active efforts to expand offerings and attract repeat customers, opening pathways for targeted marketing and partnership opportunities to reach active travel enthusiasts.

Partnership and Insurance Strategic partnerships with Allianz Travel Insurance enhance customer safety and trip protection, which can be leveraged to promote premium travel packages and increase customer confidence through bundled insurance options.

Financial Potential With revenue estimated between 50 million and 100 million dollars and a focused square employee base, there is substantial opportunity to upsell high-end travel experiences, add-on services, or exclusive tours to existing customer segments.