Local Market Focus The Council Bluffs Convention & Visitors Bureau primarily targets the Pottawattamie County region, presenting opportunities to develop localized marketing solutions and partnerships that can boost regional tourism efforts.

Digital Engagement Utilizing various online advertising tools such as Google Ads, AppNexus, and YouTube indicates a strong emphasis on digital marketing, opening avenues for targeted digital campaigns and specialized ad services.

Sustainable Placements The organization’s focus on sustainable placemaking suggests a potential for collaborations around eco-friendly and community-enhancing tourism initiatives, appealing to environmentally conscious travelers.

Growth Potential With a revenue range of 25 to 50 million dollars, there is significant financial scale, which could support larger, multi-channel marketing campaigns or destination development projects seeking strategic partners.

Collaborative Opportunities As a regional tourism bureau with a small team, there are openings for innovative, scalable solutions that can support their sales and marketing activities, fostering public-private partnerships to enhance visitor experiences.