Cross-sell Opportunity Costlow is an independent agency offering a broad suite of personal and business insurance products. There is a strong sales opportunity to cross-sell bundled policies (homeowners, auto, life, health, renters) to existing clients and promote business insurance packages to small businesses in their local market.

Small Business Focus With 11-50 employees and a portfolio that includes Business Insurance, Costlow can target local SMEs for comprehensive coverage, risk management services, and workers’ comp opportunities, positioning as a one-stop shop for affordable, tailored commercial policies.

Savings Proposition Costlow emphasizes policy reviews and potential savings for customers. This opens a sales lane for proactive outreach to homeowners, auto, and business policyholders, offering policy audits, discounts, and multi-policy incentives to improve retention and lift cross-sell rates.

Digital Presence The tech stack includes Shopify, Cloudflare, and online marketing touchpoints. There is a chance to leverage digital channels to capture new leads, promote bundled products, and run targeted campaigns for homeowners, auto, and small business insurance.

BBB Credibility BBB accreditation since 2004 adds trust signals for high-contact outreach. Use this credibility in outbound and referral-focused strategies to win new clients and upsell current policyholders with confidence.