Premium aesthetic lead Target upscale clinics and med spas in Northern Michigan and beyond that seek to expand cosmetic laser services and injectable offerings, leveraging Cosmetic Skin & Laser Center’s position as a Platinum Botox/Juvederm provider to cross-sell premium treatments.

Multi-location cadence Leverage their three-office footprint (Petoskey, Traverse City, Gaylord) to propose regional expansion partnerships, mobile promotional campaigns, or bundled service packages that drive cross-location bookings and channel partnerships.

Growth potential With annual revenue under $1M and 11-50 employees, there is room to scale through technology-enabled marketing automation, patient retention programs, and higher-margin laser/injectable services targeting repeat customers.

Digital engagement Their tech stack includes Facebook Pixel, Mailchimp, and ongoing web presence; propose advanced digital campaigns, CRM integration, and retargeting strategies to increase new patient acquisition and lifetime value.

Competitive positioning Position as a regional leader with exclusive Platinum status; offer partnerships that amplify brand reach, support monthly specials, and provide co-branded promotions to differentiate from larger national players.