Community Engagement The IceRays actively participate in local events and partnerships (State of Tourism award, fan appreciation weekends, Ice Out Hunger with H-E-B) which indicates strong community touchpoints and opportunities to upsell sponsorships, community initiatives, and co-branded promotions with local businesses.

Growth Potential With 11-50 employees, revenue under $1M, and recent leadership hires (Head Coach and Director of Hockey Operations) there is clear momentum and room for expansion in sponsorship deals, premium experiences, and merchandising collaborations to scale revenue.

Corporate Partnerships Recent and ongoing partnerships (HEB, tourism awards recognition) show receptivity to corporate alignment. This suggests potential for additional brand partnerships, charity tie-ins, and venue-based promotions to broaden reach and drive ticket and concession sales.

Venue and Events Home games at a 7,500-seat arena with multiple annual events present opportunities to package ticket bundles, family entertainment packages, and sponsorships around game nights, fan appreciation weekends, and special events to increase per-event revenue.

Digital & Tech Active tech stack including WordPress, AWS, Google Cloud, and modern CMS tools indicates a solid foundation for targeted digital marketing, sponsorship microsites, and data-driven fan engagement initiatives to convert site visitors into season-ticket holders and partners.