Mid-market focus Target a small to mid-sized trade show services provider in the New York and Las Vegas markets with a lean team and revenue in the $1M–$10M range, offering scalable exhibit design and lightweight modular solutions that reduce drayage and setup costs.

Modular design Position as specialists in lightweight, modular exhibit design with dramatic lighting to address clients’ cost and logistical challenges, offering adaptable formats that fit varying show requirements and booth sizes.

Regional proximity Leverage proximity to major convention hubs (New York and Las Vegas) to propose quick-turnaround services, on-site support, and potentially joint ventures with nearby venues and event organizers.

Tech-enabled Highlight technology stack familiarity (WordPress, analytics, collaboration tools) to reassure clients of modern marketing and project management capabilities, enabling streamlined proposals, updates, and post-event reporting.

Growth pathways Explore upsell opportunities with larger agencies or venue partners by showcasing a scalable exhibit platform that can grow with clients as their budget and trade show footprints expand, bridging to larger competitors when appropriate.