Digital Transformation Expertise Core Optimisation specializes in digital transformation projects, including large-scale initiatives like Failte Ireland’s 'Digital that Delivers' program, indicating strong capabilities in enhancing digital maturity for complex organizations—an opportunity to offer advanced digital solutions to similar tourism and visitor experience clients.

Strategic Acquisitions Growth Recent acquisitions of PR agencies like ClearStory International demonstrate active growth strategy and expansion into integrated marketing and PR services, presenting a chance to cross-sell integrated marketing packages and broaden service offerings to existing and new clients.

Recognition as a Top Workplace Being ranked as the 10th best workplace in Ireland enhances the company's appeal, signaling a strong, engaged workforce that can deliver high-quality, innovative marketing solutions—an attractive proposition for clients seeking reliable and skilled digital marketing partners.

Service Portfolio Breadth Core Optimisation offers a comprehensive suite of digital services including SEO, PPC, Paid Social, and Data Analytics, providing multiple entry points for engaging clients across various stages of their digital growth, especially within the retail, hospitality, and lead generation sectors.

Market Focus and Sector Experience With demonstrated experience working with sectors like retail, hospitality, and visitor experiences, the company is positioned as a specialist for clients in these industries seeking targeted digital performance and transformation solutions to boost engagement and revenue.