Insights

Innovative Product Launches Core Brands consistently introduces advanced AV distribution solutions such as the ELAN Premium Series and HDBaseT transmitters, creating opportunities to target high-end custom installers and integrators seeking seamless multimedia experiences.

Strategic Focus on Connected Home With a strong portfolio centered around smart home control platforms like ELAN, there is significant potential to upsell to residential clients interested in integrated automation, security, and energy management features.

Expanding Power Management Offerings The introduction of Panamax C3-IP power conditioners and sequencers highlights opportunities to approach project builders and commercial clients in need of reliable power solutions for sensitive electronics and AV equipment.

Recent Software Enhancements Ongoing upgrades to ELAN control systems suggest a market for technology refreshes and upgrades among existing users aiming for enhanced security and automation capabilities, providing a route for repeat business and service contracts.

Market Position and Growth With a revenue estimate between $10 million and $25 million and strategic mergers, Core Brands is positioned for expansion into commercial and high-end residential markets, presenting business development opportunities to channel partners looking for reliable, innovative AV control solutions.

Core Brands Tech Stack

Core Brands uses 8 technology products and services including Avalara, AWS Lambda, Oracle, and more. Explore Core Brands's tech stack below.

  • Avalara
    Accounting And Finance
  • AWS Lambda
    Big Data Processing
  • Oracle
    Enterprise
  • React
    Javascript Frameworks
  • HubSpot
    Marketing Automation
  • iClarity B2B2C
    Marketing Automation
  • Node.js
    Programming Languages
  • gRPC
    Web Frameworks

Media & News

Core Brands's Email Address Formats

Core Brands uses at least 2 format(s):
Core Brands Email FormatsExamplePercentage
First.Last@corebrands.comJohn.Doe@corebrands.com
91%
F-Last@corebrands.comJ-Doe@corebrands.com
4%
FLast@corebrands.comJDoe@corebrands.com
3%
F_Last@corebrands.comJ_Doe@corebrands.com
2%
First.Last@nortekcontrol.comJohn.Doe@nortekcontrol.com
85%
FirstL@nortekcontrol.comJohnD@nortekcontrol.com
10%
FLast@nortekcontrol.comJDoe@nortekcontrol.com
3%
FirstLast@nortekcontrol.comJohnDoe@nortekcontrol.com
2%

Frequently Asked Questions

Where is Core Brands's headquarters located?

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Core Brands's main headquarters is located at Petaluma, California United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Core Brands's phone number?

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You can contact Core Brands's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Core Brands's official website and social media links?

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Core Brands's official website is nortekcontrol.com and has social profiles on LinkedIn.

What is Core Brands's NAICS code?

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Core Brands's NAICS code is 335 - Electrical Equipment, Appliance, and Component Manufacturing.

How many employees does Core Brands have currently?

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As of December 2025, Core Brands has approximately 51 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Owner And Founder: M. W.Vice President: J. C.Director Channel Marketing: R. L.. Explore Core Brands's employee directory with LeadIQ.

What industry does Core Brands belong to?

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Core Brands operates in the Appliances, Electrical, and Electronics Manufacturing industry.

What technology does Core Brands use?

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Core Brands's tech stack includes AvalaraAWS LambdaOracleReactHubSpotiClarity B2B2CNode.jsgRPC.

What is Core Brands's email format?

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Core Brands's email format typically follows the pattern of First.Last@corebrands.com. Find more Core Brands email formats with LeadIQ.

Core Brands

Appliances, Electrical, and Electronics ManufacturingCalifornia, United States51-200 Employees

Anchored by the ELAN Control Platform, Core Brands combined the product strengths of iconic and award-winning control, audio, power management, connectivity and video distribution brands including ELAN®, SpeakerCraft®, Gefen®, Niles®, Panamax®, Proficient®, Furman®, Sunfire® and Xantech® to deliver a portfolio of connected home and commercial solutions to its channel partners and end users.

In 2017, Nortek Security & Control LLC (NSC) and Core Brands LLC (Core Brands) announced a strategic merger that combined the two industry leaders’ innovation and resources to lead the smart home and security markets with a suite of connected solutions and business programs that create meaningful opportunities for dealers and distributors.

Section iconCompany Overview

Headquarters
Petaluma, California United States
Phone number
NAICS Code
335 - Electrical Equipment, Appliance, and Component Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Core Brands's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Core Brands's revenue is estimated to be in the range of $10M$25M

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