Strategic expansion Cooperative Insights recently expanded its services in 2025 to include American Customer Satisfaction Index (ACSI) scores and Net Promoter Scores (NPS) for qualifying cooperatives through strategic partnerships, signaling an opportunity to upsell benchmarked customer experience analytics and loyalty metrics to electric cooperatives.

Niche market focus The firm specializes exclusively in electric cooperatives, offering turnkey member satisfaction tracking, qualitative research, national benchmarking, and custom market research, which positions it well to cross-sell targeted research services to utility cooperatives seeking actionable member insights.

Industry events Active engagement with industry events such as the Member Engagement Summit demonstrates opportunities to connect with decision makers focused on member engagement and satisfaction, ideal for introducing enhanced research programs and ongoing engagement studies.

Tech-enabled insights A tech stack including Hotjar, AWS, Google Cloud, Drupal/WordPress, and Azure indicates capability to scale digital research platforms and secure data collection, enabling proposals for large-scale member experience dashboards and real-time feedback implementations.

Growth through partnerships Recent partnerships, like the collaboration with Touchstone Energy to explore young adult member expectations, suggest a pathway to co-develop specialized research programs and expand the client base within progressively engaged member segments.