SMB ICP Target the small to mid-sized business segment with bundled voice, data, and hosting services as an integrated communications provider (ICP) to expand Cooperative Communications’ share of wallet beyond basic connectivity.

Portfolio Expansion Leverage the expanded product suite (VPN, MPLS, fiber, dedicated internet, hosted and premise-based VOIP, disaster recovery) to upsell to existing customers and cross-sell to new SMBs seeking a one-stop communications partner.

Regional Growth Emphasize local and regional reach to differentiate from national carriers, targeting nearby business clusters for faster onboarding of fiber, dedicated internet, and WAN solutions.

Financial Traction With annual revenue in the mid-range of small providers, pursue add-on services with higher margin (hosting, co-location, DR) to improve profitability while expanding service levels for clients.

Tech & Security Position offerings around reliability, security, and disaster recovery leveraging existing portfolio, and highlight managed services as a differentiator to win RFPs requiring robust uptime and data protection.