Innovation in Operations Coöperatie Hoogstraten is investing heavily in automation technology, such as the fully automatic lid machine for pepper sorting, demonstrating a commitment to operational efficiency that could benefit suppliers of industrial automation and machinery.

Strategic Retail Partnerships The partnership with Colruyt, a major Belgian supermarket chain, offers opportunities to collaborate on exclusive or premium strawberry products, targeting retail distributors seeking high-quality produce.

Event Engagement Participation in high-profile events like the International Strawberry Congress indicates openness to networking, industry collaborations, and sourcing innovative solutions in horticulture technology and sustainable practices.

Digital Transformation The launch of a performance improvement program aimed at digitalizing processes suggests a need for advanced IT solutions, software, and consultancy services focused on process optimization in agriculture.

Market Expansion Hoogstraten’s active presence both domestically and internationally, along with its reputation in strawberries, greenhouse vegetables, and berries, presents opportunities for suppliers of greenhouse equipment, packaging, and logistics services seeking to grow within a global horticultural supply chain.