Fertility Growth Leverage rising fertility demand and genomics-driven growth to cross-sell adjacent Cooper Surgical products and services in fertility clinics and labs, including office-based fertility procedures.

Direct European Expansion capitalize on the launch of direct sales for the Labor and Delivery portfolio in key European markets to establish partnerships with hospitals and clinics, offering end-to-end OB/GYN solutions.

Sustainability Pilot Support the recycling pilot with Adora Fertility and Transmutation to position Cooper Surgical as an ESG-forward partner, opening conversations with procurement teams on sustainable lab plastics and cost savings.

Warranty and Quality Monitor and address concerns around embryo culture quality by offering enhanced quality assurance programs, service agreements, and rapid remediation capabilities to rebuild clinician trust and protect revenue.

Strategic Partnerships Explore collaborations with IVF clinics, labs, and fertility networks to accelerate market-share gains, leveraging recent revenue momentum in fertility and the strong YoY growth signals to upsell perioperative and women health portfolios.