Advertising scale COOLS has a proven footprint delivering ads across premium publishers with 3 billion+ impressions, indicating strong reach potential for brands seeking broad awareness in Europe and the US.

Ecommerce focus The company specializes in ecommerce and affiliate marketing through its own platforms like Cools.com and joy.it, presenting opportunities to cross-sell ad solutions to direct-to-consumer retailers and shopping sites.

Brand pedigree A track record with high-end brands such as Estée Lauder, Tom Ford, Ferragamo, Zegna and Dyson signals capabilities in premium, image-driven campaigns that could appeal to luxury and prestige advertisers seeking premium placements.

Global reach Operations in both European and American markets open doors for multinational campaigns, cross-border performance marketing, and seasonal or event-driven initiatives aligned with global brands.

Tech and performance A proprietary admanager focused on high quality, interactive and shoppable campaigns suggests upsell opportunities around performance analytics, conversion optimization, and enhanced commerce integrations for advertisers.