Growth through acquisition Cooley Medical was acquired by Protech Home Medical in late 2019, expanding from six to potentially more locations and diversifying market reach. This presents an opportunity to engage with the broader Protech network for bundled equipment, infusion services, and cross-sell opportunities across multiple geographies.

Integrated care footprint Eight locations across Kentucky and Virginia indicate a regional hub for home medical equipment and home infusion. Target sales efforts can focus on expanding service lines such as infusion therapy management, pharmacare programs, and ongoing medical supply contracts within these markets.

Tech-enabled operations Existing software partnerships with Mediware CareTend for home infusion services suggest openness to technology-enabled care, data integration, and workflow automation. This alignment supports value propositions around scalable software, patient management, and interoperability enhancements.

Revenue potential Current revenue range of 10 to 25 million positions Cooley Medical as a mid-market player with room for growth through expanded product lines, new payer contracts, and increased home infusion volumes, making it a suitable target for expansion-focused solutions.

Market positioning As a home medical equipment and home infusion/compounding pharmacy provider in a multi-location regional market, Cooley Medical competes with large industry players. Opportunities exist to offer competitive pricing, supply chain optimization, and specialized infusion compounding services to secure preferred supplier status.