Small team, broad capabilities With a lean team of 0-1 employees, Cool New Media positions itself as a full-service production and creative agency capable of handling script-to-screen projects across video, advertising, interactive media, and post-production, suggesting an opportunity to upsell scalable production packages and more complex campaigns.

Broad broadcast experience Experience spans corporate imaging, marketing, training, promotional campaigns, major network programming, network branding, and national broadcast commercials, indicating a strong selling point for clients seeking end-to-end media production and brand-consistent content at scale.

Multi-platform delivery Emphasis on delivering video for CD, DVD, web, and television highlights a capability to support clients across traditional and digital channels, enabling cross-platform content strategies and packaged offerings for multi-channel campaigns.

Tech stack leverage Utilizes common web and media tech (WordPress, PHP, Apache, FitVids.js, Headroom.js, gstatic, gmap3) which can be aligned with cost-effective content delivery, portfolio hosting, and interactive media projects, presenting opportunities for technical service add-ons and faster time-to-market.

Growth through partnerships Revenue is under $1M with comparable peers in the market that range from tens to hundreds of millions, signaling room to grow through targeted proposals to mid-market brands, network-affiliate collaborations, and scaled production retainer engagements.